Pearson was reporting shockingly similar symptoms, he said, and the two realized they had both received these crumbles from the company before they were launched on the public market. He spent weeks not knowing the cause of the mysterious illness, until he said his wife saw a post from fellow influencer Luke Wesley Pearson, a content creator from Portland. He says that levels of important liver enzymes were elevated as much as twelve times the normal range. He tested negative for all forms of hepatitis, the initial suspect, and did a slew of blood tests that eventually indicated liver enzyme levels that were off the charts. Silverstein said he spent time in an urgent care center where doctors scrambled to figure out what was wrong. Influencers track down a united source for mysterious symptoms The meal kit company announced last November that it had secured Series D funding that valued Daily Harvest at over $1 billion. The company has received multiple celebrity supporters, including Gwyneth Paltrow and Serena Williams (representatives for Paltrow and Williams did not immediately respond to CNN Business’ request for comment). Launched in 2016, Daily Harvest’s emergence as a household name was linked in large part to its aggressive social media campaigns. It first posted a statement warning the public not to consume the crumbles on June 19. On June 17, the company first emailed people who received the product warning that “a small number of customers have reported gastrointestinal discomfort” after consuming the crumbles and urging those who still had them to throw them away. It added that some 28,000 units of the recalled product were distributed in the US between April 28 to June 17. In an updated blog post Thursday evening, the company said it has received approximately 470 reports of illness or adverse reaction, and the investigation into the root cause remains ongoing. Daily Harvest issued a voluntary recall Sunday of a lentil-based product, after receiving customer reports of gastrointestinal issues linked to its French Lentil + Leek Crumbles meal. “All pathogen and toxicology results have come back negative so far, but we’re continuing to do extensive testing and will keep you updated.”Īn image of Daily Harvest's French Lentil + Leek Crumbles meal from their website. “We are working with a group of experts to help us get to the bottom of this-that includes microbiologists, toxin and pathogen experts as well as allergists,” the statement from Daily Harvest adds. Your health and well-being are our top priority,” the blog post states, adding that it has reached out to impacted customers and is taking a number of steps to investigate the cause. We are taking this very seriously and doing everything we can to get to the bottom of this. “We want to make sure you have the latest update on our voluntary recall of French Lentil + Leek Crumbles. In response to CNN Business’ multiple requests for comment, Daily Harvest sent the latest update the company posted on their website related to the voluntary recall. Search histories, location data, text messages: How personal data could be used to enforce anti-abortion laws “At this point, it’s the influencers who are alerting the public that you might end up in the hospital if you eat this product.”Īfter consuming the product, Silverstein said, “I’ve never experienced pain like that - it’s the first time I felt kind of helpless.” “That is what built them up to be like a billion-dollar valuation company, is all these influencers who did the marketing for them,” he added. “This company was built on the backs of influencers,” said Cory Silverstein, who runs an organic skincare brand with his wife, and told CNN Business he received the product, called French Lentil and Leek Crumbles, as part of a PR package in mid-May. It’s also exposing the swift fallout that can emerge when you aggrieve a demographic with such a wide internet reach. Now several influencers, who say they were sickened, say the company’s lackluster handling of the crisis is putting new responsibility on the influencer community to warn the public. The direct-to-consumer brand has long utilized a network of online influencers to promote its products. Instagram-friendly meal kit service Daily Harvest is facing a firestorm of online backlash over the voluntary recall of one of its products, after a slew of people who consumed it reported becoming ill with mysterious symptoms, including extremely elevated liver enzymes.
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